Photos: Jeff Cricco and Ryan Creary © 2022 Patagonia, Inc. Elemental Shift The all-new Storm Shift Series, a collective milestone in PFC-free storm protection. A half-decade ago, we partnered with the GORE team on a quest to shift the status quo: Create a relentlessly waterproof snow kit using the first-ever PFC-free GORE-TEX membrane, fabric and DWR platform, eliminating the need for long-lasting fluorinated chemicals and further reducing our collective environmental footprint. The Storm Shift Series is the result of those years-long efforts, an all-new, PFC-free outerwear collection built with 100% recycled face fabric that endures both Patagonia ® and GORE’s rigorous durability standards. It’s an elemental shift in storm protection and a significant step toward an even lighter impact, from the inside out.
The Ski Journal Volume 16, Issue 2: Patagonia
